PRINCE ADRIATIC RESORT
Prince Adriatic Resort is a 4-star hotel, located in the Thrown Sand in Shengjin, Albania.
NEED OF A NEW WEBSITE AND ONLINE PRESENCE
The existing website was really outdated, not optimized and most important: not visually attractive for potential customers.
Although Prince Adriatic Resort is well known among locals it had almost zero online presence. The only traffic that the website was getting at the time we took over was only up to 15 daily users from social media that wouldn't really convert into leads.
The primary goal was to make Prince Adriatic Resort well known online for both local users but also for foreign countries and convert them into physical visitors.
REBRANDING THE WEBSITE KEEPING THE SAME VISION
We re-designed and developed the website by keeping the same vision in line. Everything on the new website was SEO focused. We optimized the website speed, optimized keywords and did on-page SEO as well as plenty of quality backlinking from travel blogs and websites of interest.
Thanks to a list that we built with current but also past customers we were able to create several email marketing campaigns which resulted in more than 50% link clicks and more than 5% of booking from the links. We also created email campaigns to contact travel agencies all around the world.
We also worked a lot on content marketing, writing quality blogs and pages which started ranking within the first 3 weeks.
WE STARTED SEEING RESULTS
Within the 2nd month the website started ranking in 1st and 2nd page of Google Search for several keywords.
We worked a lot with the booking.com platform by re-arranging all rooms, creating deals and promotions and optimizing the booking.com search appearance.
PRINCE ADRIATIC RESORT OWNER SAYS:
“We have never had such an online presence as this year's and we have tried many companies and agencies that claim to do marketing. Despite the numbers in tourism have fallen this year we have thrived thanks to iDev Development & Marketing”
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